• Coming soon to the Partner Portal – WalkMe, A new navigation and guidance tool

    Rockwell Automation will implement WalkMe to help streamline the experience of using the PRM Partner Portal in November. WalkMe is an interactive navigation tool that will guide users through the use of portal menus and other aspects of the Partner Portal.

    WalkMe enables you to reduce time spent completing tasks and learning new features by providing step by step onscreen guidance. This popular navigation & guidance tool will replace the use of the lengthy and sometimes cumbersome job aids to give you an overall better user experience.

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  • Join us for the 2021 Automation Fair® event in Houston, TX

    Automation Fair 2021 will be LIVE in Houston, Texas November 10-11
    We are excited to welcome you back to Automation Fair in person!

    This year’s Automation Fair will feature everything you love from engaging keynote presentations to interactive hands-on labs and technical sessions to industry-centric panel discussions, and our signature exciting show floor showcasing the latest innovations and solutions from Rockwell Automation and members of our PartnerNetwork™.

    Your health and safety are our priority and we are working hard to create the safest in-person experience possible. What is certain is that whether you join us in person or virtually, you'll experience the value and power of our IT/OT expertise and have more opportunities than ever before to network with innovation experts, company executives, thought leaders and peers in your field.

    Registration is open and free! 

    Register to Attend

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  • Save the Date for the 2021 Automation Fair® Event

    November 10 & 11, 2021
    Houston, Texas & Online

    Save the Date

    With your health and safety top of mind, we are excited to welcome you to participate in the 2021 Automation Fair® event in-person in Houston, Texas or online in our hybrid experience.

    The Automation Fair experience will feature engaging keynote presentations, interactive hands-on labs and technical sessions, industry-centric panel discussions, an exciting show floor showcasing the latest innovations and solutions from Rockwell Automation and members of our PartnerNetwork™, and the opportunity to participate in networking activities with your peers in the field.

    Join us this November to experience the value and power of our IT/OT expertise. Registration and full event details will be available in September.
    Learn more about the event

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  • Welcome Bid Group & Stolle Machinery as the first OEM Platinum Partners

    Please welcome BID Group and Stolle Machinery as the first platinum-designated original equipment manufacturer (OEM) partners in our newly evolved global OEM Partner Program.

    This is the first global designation within Rockwell Automation’s OEM Partner Program. This Platinum designation formally recognizes BID Group and Stolle Machinery as leaders in their industry, delivering positive outcomes based on Rockwell Automation technology. Participation in Rockwell Automation’s Partner Ecosystem reinforce the idea that we are better together. We all succeed globally by using our network’s breadth of innovative equipment, technologies and services that no single vendor can provide alone.

    Contact Robert Ponsonby, North America OEM Program Manager, for more information.

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  • Experiencing Login Issues?

    As a Partner Portal User, you may be experiencing login issues. Please know that we are working to resolve this as soon as possible and if you have problems with your login credentials, please contact RS Channel at rschannel@ra.rockwell.com

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  • A New Look is Coming for the Partner Relationship Management (PRM) Portal

    The Partner Relationship Management (PRM) portal is getting a new look!

    On Wednesday June 9, the PRM portal will have a new and improved interface. Please note that to make the switch, the PRM portal will be offline and unavailable as of Monday, June 7 and Tuesday, June 8, Central Standard Time.

    Your login credentials and overall functionality of the PRM portal will remain the same.

    A modern look for the PRM portal is just the beginning. We are working to further enhance our partners experience by adding improvements to the portal such as:

    • Increased language capabilities
    • More direct connections to training and enablement
    • Self-service functionality
    • Easier methods to update contacts and locations
    • Enhanced co-marketing opportunities through the Partner Locator
    • Single platform for partner interactions and transactions
    • Ability to execute electronic signatures
    • Real-time performance analytics

    Thank you for all the feedback received!

    Please email PartnerNetwork@ra.rockwell.com with any questions or concerns.

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  • Our new System Integrator program is live

    In early March, we announced three new partner programs to deliver new value to our customers and drive sustainable growth for our partners and for Rockwell Automation. As part of the evolution of our PartnerNetwork™ programs, we officially launched the new System Integrator Partner Program.

    A new program brings even more value to customers

    With the sun-setting of our previous program focused on system integrators, recognized system integrators and solutions partners, this new program will enable our System Integrators’ long-term success, drive sustainable growth for all partners and will increase mutual opportunities for higher market share and joint revenue.

    The program offers system integrator partners several benefits:

    • Robust commercial and technical enablement to maximize their skills
    • Tools for recognizing and rewarding performance
    • A System Integrator Locator that provides our customers the ability to find the right system integrator with the right level of competencies for a project, to meet their needs and achieve mutual success

    The program uses a tiered model—bronze, silver, gold and platinum—with level based on sales success, competencies and investment in collaboration with Rockwell Automation. Placement

    within the levels offers partners differentiated and meaningful benefits that recognize

    their value add, fuel their ongoing partnership and motivate System Integrators

    to further invest with Rockwell Automation.

    Resources to learn more:

    Contact your regional System Integrator Account Manager for more information.

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  • Evolving our PartnerNetwork to deliver on the value of The Connected Enterprise

    To stay competitive and modernize our PartnerNetwork, we’re announcing new partner programs to deliver value to our customers and drive sustainable growth for our partners and for Rockwell Automation.

    The new System Integrator (SI) Program delivers dedicated SI enablement, rewards a partner’s performance and provides top partners with higher benefits and recognition. We are sun-setting our existing program with system integrators, recognized system integrators and solution partners and launching a tiered model—bronze, silver, gold, and platinum—that reflects partner competence, revenue performance and strategic alignment with Rockwell Automation.

    The new Information Software Program will extend our information software portfolio through SIs and distributors to reach all customers beyond strategic and enterprise accounts. We will recruit new SI partners with deep Internet of Things expertise and customer relationships to complement existing partners.

    The new Technology Partner Program is replacing the Encompass Partner Program. By modernizing, expanding and scaling the program’s global footprint, we can better address customer challenges and grow customer loyalty and relevancy in the market. The new program also has four levels—bronze, silver, gold and platinum that recognize a partner’s technology depth of integration with Rockwell Automation, go-to-market capabilities, regional areas of support and metrics of financial success.

    In October 2020, the Global Market Access organization introduced the new Distributor Segmentation Model outside of North America to accelerate growth in lower market share regions. While Rockwell Automation will continue to be fully committed to the successful Limited Distribution Model, the introduction of Value-Add Distributors and Specialty Distributors in EMEA, AP and LA will provide regional flexibility and accelerate market share growth.

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  • Important Partner Locator Updates

    Provide a Good First Impression with your Partner Locator Page.

    Your Partner Locator page on rockwellautomation.com will often be the first place a customer or prospect goes to find information on your business and your capabilities. Therefore, it is essential to have an online presence with current and updated information.

    To help you provide the best customer experience, we are happy to announce the following important updates to the Partner Locator:

    • Connecting your Social Media profiles to your Partner Locator page can help build brand recognition, increase traffic to your website and ultimately help convert successful leads. Make sure you connect all your Social Media links to help your customers and prospects find you and connect with your company
    • To update or add Social Media links, please contact your Channel Account Manager
    • We are proud to announce the relaunch of the EMEA Distributor Partner Pages. Distributor Areas of Primary Responsibility (APRs) are now mapped through ESRI geographical mapping software within the Partner Locator, which will easily allow customer and prospects to search and find their local Distributors
    • Your Channel Account Manager can provide you with valuable metrics and insights on your locator page. Please contact them if interested in learning more.


    Make sure to update your Partner Locator page and please contact your Channel Account Manager for additional questions.

    Thank you for your continued partnership.

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  • Important Partner Locator Updates

    Provide a Good First Impression with your Partner Locator Page.

    Your Partner Locator page on rockwellautomation.com will often be the first place a customer or prospect goes to find information on your business and your capabilities. Therefore, it is essential to have an online presence with current and updated information.

    To help you provide the best customer experience, we are happy to announce the following important updates to the Partner Locator:

    • Connecting your Social Media profiles to your Partner Locator page can help build brand recognition, increase traffic to your website and ultimately help convert successful leads. Make sure you connect all your Social Media links to help your customers and prospects find you and connect with your company
    • To update or add Social Media links, please contact your Channel Account Manager
    • We are proud to announce the relaunch of the EMEA Distributor Partner Pages. Distributor Areas of Primary Responsibility (APRs) are now mapped through ESRI geographical mapping software within the Partner Locator, which will easily allow customer and prospects to search and find their local Distributors
    • Your Channel Account Manager can provide you with valuable metrics and insights on your locator page. Please contact them if interested in learning more.


    Make sure to update your Partner Locator page and please contact your Channel Account Manager for additional questions.

    Thank you for your continued partnership.